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Google Ads Step-by-Step Comprehensive Guide 1. Creating a Google Ads Account 1.1. Go to Google Ads. 1.2. Click on the “Start Now” button. 1.3. If you have a Google account (like Gmail), sign in. If not, you’ll need to create one. 1.4. Once signed in, you'll be prompted to set up your first ad campaign (you can skip this for now if you prefer). 1.5. Enter your billing information. This includes your country, time zone, and currency. Check here for a detailed guide. 2. Creating a Campaign 2.1. Decide the Campaign's Purpose Do you want more website traffic, sales, brand awareness? This will influence campaign settings. 2.2. Choose the Campaign Type For starters, select "Search" which means your ad appears in Google search results. 2.3. Set Your Budget Decide on a daily budget. This is the maximum amount you're willing to spend each day on the campaign. 2.4. Target Your Audience Location: Choose countries, cities, or set a radius around a specific area. Languages: Select the languages of your potential customers. 2.5. Select Keywords Use Google Keyword Planner to find relevant keywords. This tool gives keyword suggestions and shows the estimated search volume. 2.6. Set Bids Decide how much you're willing to pay each time someone clicks on your ad. You can adjust this later. 2.7. Write Your Ad Craft a compelling headline and description. Ensure your ad content aligns with the keywords you've chosen. 2.8. Confirm and Launch Review all settings, ensure everything looks good, and then launch your campaign. 3. Optimizing and Managing a Campaign 3.1. Monitor Performance Metrics Regularly check metrics like Click Through Rate (CTR), Cost Per Click (CPC), and conversions. 3.2. Use Negative Keywords Exclude irrelevant terms. For instance, if you sell fresh flowers, you might exclude "plastic flowers". Check this guide for negative keywords. 3.3. Adjust Bids Increase bids for keywords that perform well. Decrease for those that don't bring desired results. 3.4. Test Ad Variations (A/B Testing) Create different versions of your ads to identify which performs better. 3.5. Schedule Ads If you notice more activity during certain times, adjust your ad schedule to maximize exposure during peak times. 3.6. Conversion Tracking Set up tracking to know what actions users take after clicking on your ad. Set it up with this guide. 4. Additional Important Information 4.1. Link Google Analytics For more detailed data, link Google Ads with Google Analytics. Here's how. 4.2. Stay Updated The Google Ads Blog offers updates and best practices. 4.3. Learning Resources Google's Skillshop provides detailed courses to deepen your understanding. This guide offers you a thorough step-by-step approach to creating, managing, and optimizing Google Ads campaigns. As you progress, remember to revisit your campaigns regularly, making adjustments based on the performance data. The world of digital advertising is dynamic, and staying adaptive is key to success

Our New Carrier

Partner: Schneider

Do you drive for Schneider? Become an owner operator and lease-to-own your new truck.

Whether you’re a company driver becoming your own boss or a fleet owner wanting to expand, we can finance your next truck over 2 years with as low as $4,000 on your down payment.

Our competitive advantages:

You get a two-year path to owning your truck
You get full tax deductions on all lease payments
You get complimentary preventative maintenance and DOT inspections every three months
You get an exclusive $130/hr labor rate and parts discount at any FleetPride service center
You can team drive to maximize your time and profit
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See if you’re a good fit

We work with company drivers, owner operators, and fleet owners looking for lease-to-own class 8 trucks.

What we do:

We do offer lease-to-own financing on class 8 trucks
We do work with company drivers wanting to become owner operators
We do work with owner operators wanting to buy more trucks for their fleet
We do work with fleet owners buying more trucks for their drivers and routes
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What we don’t do:

We don’t lease, rent, or sell box trucks or trailers
We don’t offer walk-away leases
We don’t offer leases with no down payment
We don’t offer leases with no credit checks
We don’t sell insurance
We don’t act as a carrier
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Become your own boss

Our 2 year lease-to-own program is an expedited pathway to ownership: it pays more, both in money and time.

Earn more money for your miles

Becoming a company driver is great when you’re starting out, but at some point, being their employee and start being their partner.

Once you have a truck, you keep every cent from your jobs and make more money (even after paying for insurance, maintenance, and fuel).

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Spend more time with your family

When you make more money for your mile, you maximize your time. Reinvest it by taking more jobs or simply spending more time at home.

Need help figuring out what kind of revenue to expect, miles to drive, or jobs to take? Talk to our team for connections and advice.

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Build your fleet over time

Whether you’re team driving in your first truck or hiring drivers to operate your second, third, and fourth, we’re here to help you build your fleet.

Once you establish a good payment history with us, talk to our team and see if another truck makes sense and get approved in a matter of hours.

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Estimate your down payment

Use our lease calculator to estimate your approximate down payment, subject to verification.

Tell us about you:

Here’s what your down payment could be:

Thank you for sharing your information!

Here’s your estimated down payment based on your information:

$4,000

Apply for a truck today to verify and lock in your down payment. Your expedited pathway to ownerships starts with us.

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Approximations are subject to verification of information provided.

Here’s what our drivers think

Here’s what real company drivers-turned-owner operators have to say about the OTR way.

“We’ll see you in six months for our second truck!”

“We will see you in six months for our second truck! A big thank you to everyone at OTR Leasing!”

– Pedro M.

“It’s time to get out there and make some real money!”

“I appreciate everything that OTR Leasing has done for me. It’s time to get out there and make some real money!”

– Shane G.

“He walked me through the entire process.”

“That’s my new baby, my truck is beautiful. I had one of the most professional sales representatives I have ever met. He walked me through the entire process.”

– Francis A.

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Begin the approval process today! Our application only takes minutes to complete.

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Have Questions?

Check out our FAQ page, or fill out our contact form and a member of our team will be in contact with you soon.

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